There are five core questions we focus on when developing a B2B marketing Strategy. It provides us with the direction to design and deliver a digital strategy that gets results that can be proven.
Who do you want to talk to? What are they searching for? How can you solve their problems? What does success look like? How do we measure it?
Through a combination of discovery workshops, ongoing research and regular strategy meetings, we will build actionable plans for the following:
Lead generation targets
CRM platform development and training
Sales pipeline measurement tools
We will design and build the whole website and project manage the process from concept to hosting.
A B2B website can often need to deliver a very different experience to a consumer website. We take time to fully understand your audience and how decision makers and influencers will want to engage with your content. When designing any B2B website we always consider the balance of audience needs with the business goals, a website must deliver results but it also needs to engage.
We develop using the latest technologies and practices with a strong emphasises on making it easy to use, looking great, running fast and delivering results.
Search Engine Optimisation (SEO)
We will also ensure that every piece of content that is created is carefully optimised for SEO.
Part of this service includes monitoring how effective your content and keywords are, what impact they are having on your search rankings, how is it increasing the impressions and visibility you achieve and crucially, how many visitors it’s attracting to your website. As past of our SEO service we will carry out the following:
SEO site maps
On and off page SEO
Once we have defined your audience and researched what their issues are and what they search for, we will develop a B2B content plan.
Creating quality content every month is crucial to growing your online footprint, helping you get found and attracting more visitors to your site. Initially this will be mainly blogs and case studies and built around the target keywords, phrases and topics. We will also be working on conversion offer content which will help to turn visitors into leads.
All content will be designed to attract, engage and build trust in your business. The content will help to educate your audience, be useful to them and over time it will grow your brand authority and voice in the industry.
We will also develop a content promotion plan which will amplify your content reach across your target audiences and social channels.
Ongoing keyword research
Creating pillar page and topic cluster maps
Creating B2B content
Creating B2B content offers and CTA’s
Conversion rate optimisation
Content promotion plan
Did you know that on average, 50 percent of the leads in any CRM system are not yet ready to buy?
Email marketing is a fantastic lead nurturing tool as it allows your business and brand to stay in frequent communication with your customers and prospects. This ensures that you are at the forefront of their mind when they are ready to buy, and they will go straight to you.
By providing timely, relevant and useful content via email, you will start to build a relationship with your prospects and earn their trust. In our view, email marketing is still the most effective way to talk to prospects. Gone are the days of blasting mass emails out to cold prospects, our email solutions allow you to deliver highly personalised, relevant and timely emails that generate results.
Our specialist pay per click advertising solutions are focussed on maximising ROI through well crafted PPC campaigns built for B2B audiences.
Our PPC campaigns are designed to target and attract the right audience as well as help promote and distribute your content. We focus on generating maximum traffic for minimum spend and believe that if you targeting the right B2B audience with the most relevant ads, conversion rates will be higher. We also put a lot of emphasis on landing page experience and create conversion offers that will not only improve your relevancy scores but also increase the number of leads generated.
For any B2B marketing programme to be a success, you will require a platform that works seamlessly across both marketing and sales functions.
As a Hubspot partner, we are able to offer a powerful web-based platform that allows us to plan and execute campaigns and track the end-to end process of attracting visitors, converting leads and closing sales. You can find out more about it in our blog Tools that Make you Work Smarter, Not Harder .
Regardless of whether we use Hubspot or your own CRM solution, we would work with you to clearly define and deliver the following:
Data structure, preparation, segmentation and import
Defined sales lead processes and pipeline models
Campaign tracking and reporting
Sales lead tracking and conversion reporting
CRM platform set-up and training